The One Thing Business Owners Should Never Fully Delegate
I am a huge believer in delegation. In fact, one of the things I regularly tell business owners is that just because you can do something yourself doesn’t mean you should. Your time is limited. Your energy is limited. And as your business grows, there comes a point where trying to remain personally involved in everything stops being admirable and starts becoming a bottleneck.
Bookkeeping? Delegate it.
Payroll? Absolutely.
Admin? Please do.
There are people who can do these things better, faster and, quite frankly, with considerably less resentment than you probably will. But there is one area of the business that I don’t think an owner should ever completely hand over:
Your relationship with your finances.
And I deliberately say relationship with your finances, rather than managing your finances.
Because I’m an accountant and I have absolutely no desire to convince business owners that they should spend their Sunday afternoons reconciling bank transactions. Please don’t.
You don't need to be your own accountant
There is a big difference between doing the financial work and understanding what is happening financially in your business. The first can and often should be delegated. The second shouldn't.
As an accountant, I can prepare your accounts. My team can do your bookkeeping, process your payroll and submit your VAT returns. We can build forecasts, monitor cash flow and tell you when something doesn't look right. But ultimately, I don't run your business.
You do.
And some of the biggest decisions you'll make as a business owner are financial decisions, whether they feel like it at the time or not.
Can we afford another employee?
Can we move into a bigger office?
Can we invest in that new service?
Can we survive if our biggest client leaves?
Can we acquire another business?
Can I finally pay myself properly?
These aren't really accounting questions.
They're business questions that require financial information.
Revenue isn't the same thing as having a healthy business
One of the easiest traps to fall into as a founder is focusing on the most visible number: revenue.
Revenue is exciting.
"We've hit £500k!"
"We've doubled turnover!"
"We've had our best month ever!"
All brilliant things to celebrate.
But revenue on its own tells you surprisingly little about the health of a business.
I've seen businesses grow while becoming less profitable. I've seen founders hire because sales were increasing without properly understanding the additional cost of delivering those sales. I've seen very busy businesses where the owner is somehow the person being paid the least. And that last one is particularly important to me. Your business needs to work for you, too.
We sometimes talk about paying the owner as though it's an optional extra. Something you'll get around to once the business is bigger, more established or finally having that mythical "normal month". But if you've built a business that can pay everyone except the person carrying the responsibility for it, that's useful financial information. Ignoring it doesn't make the problem disappear.
Your accountant should make this easier, not harder
I don't think the answer is that every founder needs to become financially obsessed. Quite the opposite. You shouldn't need a finance qualification to run a successful business. What you need is financial information that actually helps you make decisions. That might mean knowing your profitability rather than simply your turnover. It might mean understanding how much cash you need before making your next hire. It might mean modelling what happens if sales fall by 20%.
Or it might simply mean somebody saying:
"You can afford this."
Or:
"You can do this, but not yet."
Or occasionally:
"Absolutely not. Here's why."
That's where I think a good accountant or finance partner becomes incredibly valuable. Our job shouldn't just be to produce numbers and hand them back to you. Our job should be to help you understand what those numbers mean.
Delegate the work. Keep the awareness.
There is a strange point in growing a business where delegation becomes essential. You can't personally answer every email, process every invoice, speak to every customer and approve every tiny decision forever. And you shouldn't try.
But delegation shouldn't become abdication.
You can delegate your bookkeeping.
You can delegate payroll.
You can delegate VAT returns, tax returns, management accounts, forecasting and all the other financial work that somebody like me is very happy to take off your hands. What you shouldn't delegate is knowing whether your business is actually working.
Is it profitable?
Can it support the team you're building?
Can it weather something going wrong?
Can it fund the growth you're planning?
And is it giving you, the owner, what you need from it?
Those questions belong to you.
A good finance team gives you the information and the confidence to answer them.
Delegate the financial admin. Delegate the technical expertise. But never completely delegate your financial awareness.